Email newsletters can drive traffic, engagement: Web journalists offer advice
Email newsletters can be among the top three or four sources of referral traffic for local online news sites. They
Email newsletters can be among the top three or four sources of referral traffic for local online news sites. They can also be a good way to engage with readers and establish and/or hone one’s editorial “voice.”
They were the topic of the weekly Web Journalists chat, or #wjchat, on Twitter on Feb. 18, and some good advice was offered for those considering launching an email newsletter or looking to improve one.
The chat featured Millie Tran, who works on mobile, app and email projects at Buzzfeed.
Some selected tweets from that conversation are featured below.
Sign up for the weekly newsletter
Join the LION mailing list to get our weekly roundup of opportunities and resources for news entrepreneurs. View our most recent issues.
Related Articles
Last call: Apply to receive $600 in travel support to attend the Independent News Sustainability Summit in Chicago
Fill out the travel stipend request form by Sunday, July 21, at midnight ET.
Igniting innovation: How RJI empowers independent news publishers to experiment with new ideas
RJI supports small newsrooms and community-centered journalists as they work to serve their communities.
How The Bedford Citizen prioritized its internal operations to pursue revenue growth and avoid burnout
Through LION’s Sustainability Lab, the team developed a master spreadsheet to track ideas and impact.