Engagement Archives - LION Publishers https://www.lionpublishers.com/lesson-tag/engagement/ Local Independent Online News Fri, 08 Mar 2024 14:30:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Create your audience funnel https://www.lionpublishers.com/courses/audience-funnel-101/lessons/create-your-audience-funnel/?utm_source=rss&utm_medium=rss&utm_campaign=create-your-audience-funnel Fri, 02 Feb 2024 18:26:00 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=218778 In this video, we’ll guide you through the process of creating your own personalized audience funnel. By developing a funnel specific to your news business, you will gain insights into your audience’s growth and be able to grow your business over time. We will discuss selecting relevant metrics, using a Google Sheets template, and analyzing…

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]]> In this video, we’ll guide you through the process of creating your own personalized audience funnel. By developing a funnel specific to your news business, you will gain insights into your audience’s growth and be able to grow your business over time. We will discuss selecting relevant metrics, using a Google Sheets template, and analyzing your funnel for audience insights. Get ready to take your audience engagement to the next level!

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]]> The basics of audience analytics https://www.lionpublishers.com/courses/audience-funnel-101/lessons/the-basics-of-audience-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=the-basics-of-audience-analytics Fri, 02 Feb 2024 18:24:32 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=218772 In this video, we’ll provide a comprehensive overview of audience analytics. We’ll explain the importance of measuring audience analytics, how to select relevant metrics, and how to track them effectively. We’ll also highlight the common examples of audience analytics and their significance in building an impactful revenue strategy.

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]]> In this video, we’ll provide a comprehensive overview of audience analytics. We’ll explain the importance of measuring audience analytics, how to select relevant metrics, and how to track them effectively. We’ll also highlight the common examples of audience analytics and their significance in building an impactful revenue strategy.

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]]> The basics of the audience funnel https://www.lionpublishers.com/courses/audience-funnel-101/lessons/the-basics-of-the-audience-funnel/?utm_source=rss&utm_medium=rss&utm_campaign=the-basics-of-the-audience-funnel Fri, 02 Feb 2024 18:19:19 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=218765 In this video, we’ll be introducing the concept of audience funnels. We’ll explain what an audience funnel is, its importance for news businesses, and how it can help you track and analyze your audience and revenue strategies.

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]]> In this video, we’ll be introducing the concept of audience funnels. We’ll explain what an audience funnel is, its importance for news businesses, and how it can help you track and analyze your audience and revenue strategies.

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]]> Reaching New Audiences: Learning and Acting on Unmet Needs https://www.lionpublishers.com/courses/independent-news-sustainability-summit-2022-presentations/lessons/reaching-new-audiences-learning-and-acting-on-unmet-needs/?utm_source=rss&utm_medium=rss&utm_campaign=reaching-new-audiences-learning-and-acting-on-unmet-needs Wed, 23 Nov 2022 23:05:37 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=216990 The post Reaching New Audiences: Learning and Acting on Unmet Needs appeared first on LION Publishers.

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]]> Earn trust by telling the story of your journalism https://www.lionpublishers.com/courses/lion-webinars-on-journalism-impact/lessons/earn-trust-by-telling-the-story-of-your-journalism/?utm_source=rss&utm_medium=rss&utm_campaign=earn-trust-by-telling-the-story-of-your-journalism Thu, 17 Mar 2022 00:35:08 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=215790 Joy Mayer of Trusting News discusses the role of trust in journalism and how to build and keep trust by being transparent about your journalism, including your mission, coverage priorities, funding, and ethics.

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]]> Joy Mayer of Trusting News discusses the role of trust in journalism and how to build and keep trust by being transparent about your journalism, including your mission, coverage priorities, funding, and ethics.

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]]> Sherrell Dorsey of The Plug on building inclusive journalism https://www.lionpublishers.com/courses/lion-webinars-on-journalism-impact/lessons/sherrell-dorsey-of-the-plug-on-building-inclusive-journalism/?utm_source=rss&utm_medium=rss&utm_campaign=sherrell-dorsey-of-the-plug-on-building-inclusive-journalism Wed, 16 Mar 2022 23:31:11 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=215783 Sherrell Dorsey of The Plug, a single-subject news site covering the Black tech and innovation economy, will talk about how she raised $100,000 in sponsorships and got her first 50 members in one week. This session will emphasize best practices on diversity, equity and inclusion so participants walk away with an understanding of how to…

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]]> Sherrell Dorsey of The Plug, a single-subject news site covering the Black tech and innovation economy, will talk about how she raised $100,000 in sponsorships and got her first 50 members in one week. This session will emphasize best practices on diversity, equity and inclusion so participants walk away with an understanding of how to deliver culturally-competent coverage to diverse audiences.

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