Audience Research Archives - LION Publishers https://www.lionpublishers.com/lesson-tag/audience-research/ Local Independent Online News Fri, 08 Mar 2024 14:31:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Learning how to use your audience funnel https://www.lionpublishers.com/courses/audience-funnel-101/lessons/learning-how-to-use-your-audience-funnel/?utm_source=rss&utm_medium=rss&utm_campaign=learning-how-to-use-your-audience-funnel Fri, 02 Feb 2024 18:41:45 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=218798 In this video, we’ll discuss audience funnels and provide examples to help you analyze your own funnel data. We’ll explain the concept of a classic funnel and highlight the importance of conversion rates. We’ll also share questions to ask when analyzing data and suggest areas to focus on for optimization. Watch this video to gain…

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]]> In this video, we’ll discuss audience funnels and provide examples to help you analyze your own funnel data. We’ll explain the concept of a classic funnel and highlight the importance of conversion rates. We’ll also share questions to ask when analyzing data and suggest areas to focus on for optimization. Watch this video to gain insights on audience funnels and learn how to set goals for your own funnel.

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]]> Create your audience funnel https://www.lionpublishers.com/courses/audience-funnel-101/lessons/create-your-audience-funnel/?utm_source=rss&utm_medium=rss&utm_campaign=create-your-audience-funnel Fri, 02 Feb 2024 18:26:00 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=218778 In this video, we’ll guide you through the process of creating your own personalized audience funnel. By developing a funnel specific to your news business, you will gain insights into your audience’s growth and be able to grow your business over time. We will discuss selecting relevant metrics, using a Google Sheets template, and analyzing…

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]]> In this video, we’ll guide you through the process of creating your own personalized audience funnel. By developing a funnel specific to your news business, you will gain insights into your audience’s growth and be able to grow your business over time. We will discuss selecting relevant metrics, using a Google Sheets template, and analyzing your funnel for audience insights. Get ready to take your audience engagement to the next level!

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]]> The basics of audience analytics https://www.lionpublishers.com/courses/audience-funnel-101/lessons/the-basics-of-audience-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=the-basics-of-audience-analytics Fri, 02 Feb 2024 18:24:32 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=218772 In this video, we’ll provide a comprehensive overview of audience analytics. We’ll explain the importance of measuring audience analytics, how to select relevant metrics, and how to track them effectively. We’ll also highlight the common examples of audience analytics and their significance in building an impactful revenue strategy.

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]]> In this video, we’ll provide a comprehensive overview of audience analytics. We’ll explain the importance of measuring audience analytics, how to select relevant metrics, and how to track them effectively. We’ll also highlight the common examples of audience analytics and their significance in building an impactful revenue strategy.

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]]> The basics of the audience funnel https://www.lionpublishers.com/courses/audience-funnel-101/lessons/the-basics-of-the-audience-funnel/?utm_source=rss&utm_medium=rss&utm_campaign=the-basics-of-the-audience-funnel Fri, 02 Feb 2024 18:19:19 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=218765 In this video, we’ll be introducing the concept of audience funnels. We’ll explain what an audience funnel is, its importance for news businesses, and how it can help you track and analyze your audience and revenue strategies.

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]]> In this video, we’ll be introducing the concept of audience funnels. We’ll explain what an audience funnel is, its importance for news businesses, and how it can help you track and analyze your audience and revenue strategies.

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]]> Reaching New Audiences: Learning and Acting on Unmet Needs https://www.lionpublishers.com/courses/independent-news-sustainability-summit-2022-presentations/lessons/reaching-new-audiences-learning-and-acting-on-unmet-needs/?utm_source=rss&utm_medium=rss&utm_campaign=reaching-new-audiences-learning-and-acting-on-unmet-needs Wed, 23 Nov 2022 23:05:37 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=216990 The post Reaching New Audiences: Learning and Acting on Unmet Needs appeared first on LION Publishers.

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]]> Know Your Audiences: Who is Actually Reading Your Work? https://www.lionpublishers.com/courses/independent-news-sustainability-summit-2022-presentations/lessons/know-your-audiences-who-is-actually-reading-your-work/?utm_source=rss&utm_medium=rss&utm_campaign=know-your-audiences-who-is-actually-reading-your-work Wed, 23 Nov 2022 21:35:25 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=216985 The post Know Your Audiences: Who is Actually Reading Your Work? appeared first on LION Publishers.

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]]> Understanding Your Market and Audience – Course Summary https://www.lionpublishers.com/courses/understanding-your-market-and-audience/lessons/understanding-your-market-and-audience-course-summary/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-your-market-and-audience-course-summary Mon, 31 Oct 2022 20:10:34 +0000 https://www.lionpublishers.com/lessons/minimum-viable-product-and-user-centered-design-2/ This lesson reviews the key takeaways from the Understanding Your Market and Audience course.

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]]> This lesson reviews the key takeaways from the Understanding Your Market and Audience course.

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]]> Minimum Viable Product and User-Centered Design https://www.lionpublishers.com/courses/understanding-your-market-and-audience/lessons/minimum-viable-product-and-user-centered-design/?utm_source=rss&utm_medium=rss&utm_campaign=minimum-viable-product-and-user-centered-design Mon, 31 Oct 2022 20:00:14 +0000 https://www.lionpublishers.com/lessons/market-segmentation-and-research-2/ Your most valuable player is your MVP, or Minimum Viable Product, and your MVP will help you validate your product early on with limited resources. Through a process called user-centered design, you’ll be able to test and iterate regularly as you develop your product. Oh, and what do skateboards have to do with car development?…

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]]> Your most valuable player is your MVP, or Minimum Viable Product, and your MVP will help you validate your product early on with limited resources. Through a process called user-centered design, you’ll be able to test and iterate regularly as you develop your product. Oh, and what do skateboards have to do with car development? Learn more in this lesson.

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]]> Market Segmentation and Research https://www.lionpublishers.com/courses/understanding-your-market-and-audience/lessons/market-segmentation-and-research/?utm_source=rss&utm_medium=rss&utm_campaign=market-segmentation-and-research Mon, 31 Oct 2022 19:57:15 +0000 https://www.lionpublishers.com/lessons/defining-your-market-and-audience-3/ If you want to bring value to your market, it’s vital to understand the different segments you can address. Market segmentation is the process of dividing your potential market into specific, addressable groups. We’ll talk about what makes for a great segment and what tools we have available for researching their needs.

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]]> If you want to bring value to your market, it’s vital to understand the different segments you can address. Market segmentation is the process of dividing your potential market into specific, addressable groups. We’ll talk about what makes for a great segment and what tools we have available for researching their needs.

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]]> Defining Your Market and Audience https://www.lionpublishers.com/courses/understanding-your-market-and-audience/lessons/defining-your-market-and-audience/?utm_source=rss&utm_medium=rss&utm_campaign=defining-your-market-and-audience Mon, 31 Oct 2022 19:28:35 +0000 https://www.lionpublishers.com/lessons/product-market-fit-2/ What’s the broad market you’re targeting? Think of that as the larger pie. Finding an audience is identifying a smaller section of that pie that will help you more strategically allocate your resources to serve their needs. We’ll talk about why this matters for your product.

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]]> What’s the broad market you’re targeting? Think of that as the larger pie. Finding an audience is identifying a smaller section of that pie that will help you more strategically allocate your resources to serve their needs. We’ll talk about why this matters for your product.

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]]> Product-Market Fit https://www.lionpublishers.com/courses/understanding-your-market-and-audience/lessons/product-market-fit/?utm_source=rss&utm_medium=rss&utm_campaign=product-market-fit Mon, 31 Oct 2022 19:04:16 +0000 https://www.lionpublishers.com/lessons/what-is-a-growth-opportunity-2/ We’ve all seen it — a product hits the market, and everyone’s talking about it, recommending it, and paying for it. Product-market fit is the concept that a product is meeting the needs of the market it’s targeting. And it’s a critical concept to understand.

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]]> We’ve all seen it — a product hits the market, and everyone’s talking about it, recommending it, and paying for it. Product-market fit is the concept that a product is meeting the needs of the market it’s targeting. And it’s a critical concept to understand.

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]]> Resource: User Test Guides https://www.lionpublishers.com/courses/designing-products-with-your-users/lessons/resource-user-test-guides/?utm_source=rss&utm_medium=rss&utm_campaign=resource-user-test-guides Fri, 13 May 2022 23:45:31 +0000 https://www.lionpublishers.com/?post_type=sfwd-lessons&p=216143 There are many different ways to get feedback from your users. These guides will share things to think about, sample text and example questions for three approaches. Usability Test Guide Survey Guide User Interview Guide

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]]> There are many different ways to get feedback from your users. These guides will share things to think about, sample text and example questions for three approaches.

Usability Test Guide

Survey Guide

User Interview Guide

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